如今,網(wǎng)站建設(shè)作為企業(yè)實現(xiàn)網(wǎng)絡(luò)營銷的重要平臺,受到了廣泛的關(guān)注。從單純的宣傳展示到現(xiàn)在的網(wǎng)絡(luò)營銷,網(wǎng)站建設(shè)在不斷完善和發(fā)展,其發(fā)展后勁也在不斷提升?,F(xiàn)在市場上最具代表性的就是營銷型網(wǎng)站的建設(shè),這在營銷型企業(yè)中尤為明顯。對于營銷型網(wǎng)站的建設(shè),我們需要制定完整的建設(shè)方案,解決方案的重點考慮有:
現(xiàn)在,網(wǎng)站建設(shè)作為企業(yè)實施網(wǎng)絡(luò)營銷的重要平臺,已經(jīng)引起了廣泛關(guān)注。從單純的宣傳秀到現(xiàn)在的網(wǎng)絡(luò)營銷,網(wǎng)站建設(shè)在不斷的完善和發(fā)展,其發(fā)展?jié)摿υ诮ㄔO(shè)中日臻完善。最具代表性的營銷型網(wǎng)站,這一點在營銷型企業(yè)尤為明顯。針對營銷型網(wǎng)站建設(shè),需要制定完整的建設(shè)方案,解決方案重點考慮
為什么選擇網(wǎng)絡(luò)營銷網(wǎng)站
1、網(wǎng)站百度搜不到,前面都是競爭對手的網(wǎng)站?
站點在百度搜索不到,前面是競爭對手的站點嗎?
2、當(dāng)前客戶的搜索精度范圍越來越小。有沒有什么產(chǎn)品可以讓我俘獲這些客戶?
現(xiàn)在的客戶,范圍精準,搜索范圍小,有沒有人能讓我抓住這些客戶?
3、不怕百度競價高,因為有訂單,但是訂單量還是太少了。有什么產(chǎn)品可以幫助我增加訂單量嗎?
百度競價成本高我們不怕訂單,但是訂單還是太少了,有沒有產(chǎn)品可以幫我提高訂單?
4、線下沒有品牌,公司沒有規(guī)模,但你真的想線上打敗競爭對手,建立線上品牌門檻嗎?
線上沒有品牌,公司沒有規(guī)模,但真的要在互聯(lián)網(wǎng)上打敗線上競爭的品牌門檻嗎?
5、以前用的群發(fā)軟件成功率低,信息排名不穩(wěn)定,網(wǎng)站排名沒有變化?
使用軟件之前,成功率低,信息排名不穩(wěn)定,網(wǎng)站排名也沒有變化?
6、網(wǎng)絡(luò)推廣是真實存在的,您想尋找新的方法來提高網(wǎng)絡(luò)營銷效果嗎?
網(wǎng)絡(luò)推廣其實,想尋找新的途徑,提升營銷效果?
7、想請專人做營銷,但招人難,用人成本太高。最重要的是他們不專業(yè);
想請員工做營銷,但不好招,成本太高,關(guān)鍵不專業(yè);
8、很多網(wǎng)絡(luò)產(chǎn)品操作復(fù)雜,效果一般。有沒有簡單易操作又超級有效的產(chǎn)品?
很多網(wǎng)絡(luò)操作復(fù)雜,效果一般,都有一種操作簡單,效果超級棒的產(chǎn)品。二、營銷型網(wǎng)站建設(shè)解決方案
解決方案營銷網(wǎng)站建設(shè)
> 營銷型網(wǎng)站建設(shè),是指根據(jù)企業(yè)產(chǎn)品或者服務(wù)的市場定位,不單純從美工與功能的角度,更注重的是從網(wǎng)絡(luò)營銷的角度來制作網(wǎng)站,使得企業(yè)網(wǎng)站的整體 架構(gòu)與搜索引擎的特點相符合,對搜索引擎更友好,對用戶訪問體驗更人性化,有在線客服功能和客戶管理功能,并有流量統(tǒng)計功能,評估網(wǎng)絡(luò)營銷效果,適時調(diào)整 網(wǎng)絡(luò)推廣方法。Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.
1、真正的網(wǎng)絡(luò)營銷為導(dǎo)向
The true network marketing oriented
營銷為主、技術(shù)為輔 傳統(tǒng)網(wǎng)站不營銷,除了技術(shù)落后之外,更重要的是思想、理念落后。網(wǎng)站要想起到網(wǎng)絡(luò)營銷的作用,關(guān)鍵因素是是否站在營銷的高度設(shè)計。威博先鋒始終奉行“營銷為主、技術(shù)為輔”的理念,只建設(shè)真正營銷型的企業(yè)網(wǎng)站。
Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.
2、 真正以用戶為中心的整體設(shè)計
Truly user centered design
潛在客戶來到您的網(wǎng)站,如何把客戶留住、如何使客戶產(chǎn)生信賴感、如何刺激客戶產(chǎn)生購買欲望、如何建立客戶忠誠。企贏001分析其中的關(guān)鍵因素在 于網(wǎng)站的客戶體驗,也就是網(wǎng)站是否以客戶為中心,只有以客戶為中心的網(wǎng)站,才能最終取得客戶的青睞。 威博先鋒建設(shè)的網(wǎng)站真正以客戶為中心,每一個細節(jié)都反復(fù)推敲、精雕細琢,真正起到提高客戶轉(zhuǎn)化率,讓您的每一分錢都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.
3、 真正面向搜索引擎優(yōu)化的頁面設(shè)計
To search engine optimization design
一個營銷型網(wǎng)站的一個最基本的特征就是一定要能夠非常容易的讓用戶找到,一個潛在用戶找不到的網(wǎng)站根本談不上什么營銷。
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.
4、真正關(guān)注網(wǎng)絡(luò)品牌建設(shè)與推廣
Really focus on building and promotion of network brand
傳統(tǒng)網(wǎng)站所能夠起到的唯一作用也就是展示企業(yè)形象和產(chǎn)品,然而傳統(tǒng)的企業(yè)網(wǎng)站都是技術(shù)人員構(gòu)建,并不懂什么營銷,所設(shè)計的網(wǎng)站僅僅是中看不中 用,更談不上網(wǎng)絡(luò)品牌的建設(shè)和推廣。專業(yè)的建站公司將全面關(guān)注企業(yè)網(wǎng)絡(luò)品牌的建設(shè)和推廣,所建設(shè)的網(wǎng)站能夠真正的融入您企業(yè)的品牌文化和企業(yè)風(fēng)格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.
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