1、樹(shù)立公司形象,擴(kuò)大業(yè)務(wù)推廣
樹(shù)立企業(yè)形象,擴(kuò)大業(yè)務(wù)推廣網(wǎng)站建設(shè)包括公司概況介紹,如公司規(guī)模、公司結(jié)構(gòu)、公司產(chǎn)品、公司文化、公司理念、經(jīng)營(yíng)宗旨、經(jīng)營(yíng)目標(biāo)、價(jià)值觀、愿景規(guī)劃、公司所獲榮譽(yù)等收到的,公司目前正在研究的一些新產(chǎn)品,公司未來(lái)的發(fā)展趨勢(shì),公司的產(chǎn)品或服務(wù)有鮮明的特點(diǎn)和市場(chǎng)定位等。此外,還可以加上一些公司優(yōu)質(zhì)的服務(wù)。公司信息不僅包括文字信息,還包括一些圖片信息,如公司建筑圖片、公司員工圖片,尤其是公司產(chǎn)品圖片等,使公司在客戶面前更真實(shí)、更有說(shuō)服力。盡可能讓客戶更全面、更詳細(xì)地了解公司。
網(wǎng)站建設(shè)包括公司概況介紹,如公司規(guī)模、公司結(jié)構(gòu)、產(chǎn)品、企業(yè)文化、企業(yè)理念、經(jīng)營(yíng)目標(biāo)、企業(yè)目標(biāo)、價(jià)值觀、愿景,公司獲得的榮譽(yù),公司現(xiàn)正在研究新產(chǎn)品、公司未來(lái)的發(fā)展趨勢(shì)、公司產(chǎn)品或服務(wù)具有的與眾不同的特點(diǎn)和市場(chǎng)定位等等還有一些附加的公司優(yōu)質(zhì)服務(wù)等。公司信息不僅包括文本數(shù)據(jù),還包含一些圖片,如企業(yè)形象塑造、公司員工形象,尤其是產(chǎn)品圖片等,使公司更真實(shí)、更有說(shuō)服力地展現(xiàn)在客戶面前。盡可能讓客戶對(duì)公司的了解更全面、更詳細(xì)。 2、收集客戶反饋,加強(qiáng)客戶服務(wù)
收集客戶反饋,加強(qiáng)客戶服務(wù)
通過(guò)公司網(wǎng)站建立統(tǒng)一的數(shù)據(jù)收發(fā)系統(tǒng),增強(qiáng)了安全性、穩(wěn)定性和及時(shí)性,保障了客戶的利益。提高了服務(wù)質(zhì)量,能夠快速、方便地提供有關(guān)公司和產(chǎn)品的信息以及客戶所需的服務(wù)。利用先進(jìn)的通信擴(kuò)展手段,增加公司的用戶數(shù)量。業(yè)務(wù)溝通速度大幅提升,渠道功能拓展??s短了公司與客戶的距離,增進(jìn)了與客戶的關(guān)系。公司可24小時(shí)為客戶服務(wù),售后與客戶保持聯(lián)系,聽(tīng)取客戶意見(jiàn),解答客戶常見(jiàn)問(wèn)題,及時(shí)接收客戶的各種反饋信息,早發(fā)現(xiàn)早解決問(wèn)題.
通過(guò)公司網(wǎng)站,您可以建立統(tǒng)一的數(shù)據(jù)收發(fā)系統(tǒng),增強(qiáng)安全性、穩(wěn)定性、及時(shí)性,確保客戶的利益。提高服務(wù)質(zhì)量,能夠快速、方便地提供客戶所需的公司信息及產(chǎn)品和服務(wù)信息。擴(kuò)大使用先進(jìn)的通信手段,公司用戶數(shù)量增加。大大提高了商務(wù)溝通的速度,拓展了渠道功能。拉近公司與客戶的距離,增進(jìn)與客戶的關(guān)系。公司24小時(shí)
with our customer service to customer service, to maintain relationships with our customers, to listen to the views of customers, answering customer questions frequently raised, and can receive the customer feedback information timely, discover a problem, solve the problem as soon as possible.三、 網(wǎng)上市場(chǎng)調(diào)查,開(kāi)展網(wǎng)絡(luò)營(yíng)銷
Online market research, marketing network
通過(guò)網(wǎng)站實(shí)現(xiàn)縮短推出新產(chǎn)品和打開(kāi)新市場(chǎng)的周期阿姨公司的產(chǎn)品銷售活動(dòng),最大程度滿足客戶需求,以達(dá)到開(kāi)拓市場(chǎng)、增加盈利的目的。公司將自己的產(chǎn)品信息及經(jīng)銷商信息發(fā)布在網(wǎng)站上,各客戶根據(jù)情況可申請(qǐng)加入該公司的銷售網(wǎng),也可直接通過(guò)網(wǎng)站訂單系統(tǒng)向公司下銷售訂單;公司收到訂單后對(duì)其進(jìn)行確認(rèn),然后為客戶提供資料。開(kāi)展網(wǎng)絡(luò)營(yíng)銷的內(nèi)容主要有:
Through the website realize shorten the cycle of aunt launched new products and open new markets for products sales activities, the maximum extent to meet the needs of customers, in order to open up the market, increase the profits. The company will own product information and dealer information published on the website, the customer can apply to join the company's sales network according to the situation, also sold under the order to the company directly through the website to order system; the company to receive the order after the confirmation, and then to provide information. Develop the network marketing is the main content of:
1、產(chǎn)品信息:將公司銷售的資料在網(wǎng)站進(jìn)行宣傳介紹,并按照產(chǎn)品結(jié)構(gòu)進(jìn)行分類,以利于客戶查閱購(gòu)買。
Product information: the company sells information publicity in the website, and carries on the classification according to the product structure, in order to facilitate customer access to buy.
2、客戶信息:主要用于收集和管理銷售客戶的相關(guān)信息,便于對(duì)客戶的推薦和跟進(jìn),以促進(jìn)公司的銷售活動(dòng)。
The customer information: mainly used to collect and manage the sales customer information, the convenience of customers and follow the recommendation, to promote the company's sales activities.
3、 銷售訂單:實(shí)現(xiàn)公司和客戶之間銷售訂單的網(wǎng)上提交及管理。
The sales order: to achieve between the company and customer sales order online submission and management.
4、 經(jīng)銷商信息:將公司銷售業(yè)務(wù)辦公室及主要經(jīng)銷商的電話、地址、傳真、業(yè)務(wù)人員姓名、負(fù)責(zé)領(lǐng)域或產(chǎn)品項(xiàng)目公布在網(wǎng)站上,以促進(jìn)銷售。
Distributor information: will the company sales office and the main distributor's telephone, address, fax, business name, responsible for the project area or product published on the website, to promote sales.
四、 建立信息數(shù)據(jù)庫(kù),實(shí)施電子商務(wù)
The establishment of information database, the implementation of electronic commerce
建立公司完整的信息數(shù)據(jù)庫(kù),一個(gè)對(duì)內(nèi),一個(gè)對(duì)外。對(duì)內(nèi),在公司內(nèi)最大限度的達(dá)到對(duì)信息資源的利用和共享,進(jìn)行對(duì)信息的保存、搜索、查看、再利用等;對(duì)外,讓客戶盡可能多的了解公司性質(zhì)和業(yè)務(wù)特征,將信息進(jìn)行分類,便于客戶搜索和查看。另外,訪問(wèn)者通過(guò)網(wǎng)站了解公司的資料,如果有訂閱的意向,可以在線提交資料訂單,管理者可以根據(jù)條件查看、檢索、管理訂單,并反饋到營(yíng)銷部門,及時(shí)的與制訂訂單的客戶取得聯(lián)系,實(shí)現(xiàn)簡(jiǎn)單的電子商務(wù)。
To establish complete information database, a pair, a foreign. Internally, within the company to achieve maximum utilization of information resources and sharing, the information preservation, search, view, and use; foreign, let customers as much as possible about the nature and business characteristics, the information classification, easy for customers to search and view. In addition, visitors through the website information about the company, if the intention of subscription, you can submit information online orders, according to the conditions managers can view, search, order management, and feedback to the marketing department, timely contact with the development of customer orders, simple e-commerce.
五、直接實(shí)現(xiàn)網(wǎng)絡(luò)銷售
Direct sales network
好的企業(yè)營(yíng)銷型網(wǎng)站建設(shè)不但對(duì)企業(yè)的形象是一個(gè)良好的宣傳,同時(shí)可以輔助企業(yè)的銷售,甚至可以通過(guò)網(wǎng)絡(luò)直接幫助企業(yè)實(shí)現(xiàn)產(chǎn)品的銷售。
The enterprise marketing type website construction is not only good for the image of enterprise is a good publicity, and can assist the enterprise in sales, or even directly through the network to help enterprises realize product sales.
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