中小企業(yè)網(wǎng)站建設(shè)是實(shí)施中小企業(yè)信息化的重要組成部分。推進(jìn)中小企業(yè)信息化是走新興產(chǎn)業(yè)道路的必然要求。中小企業(yè)商品或服務(wù)的網(wǎng)絡(luò)化是新時(shí)代企業(yè)管理的明智選擇。中小企業(yè)網(wǎng)站建設(shè)的目的是為人們提供一個(gè)網(wǎng)上宣傳的窗口，也是實(shí)現(xiàn)信息化的突破口。到目前為止，中小企業(yè)已經(jīng)基本建立了自己的網(wǎng)站，但仍有部分中小企業(yè)還沒有意識到營銷網(wǎng)站建設(shè)的重要性，本文就中小企業(yè)在建站中面臨的問題及對策進(jìn)行簡要分析。網(wǎng)站建設(shè)與推廣：

中小企業(yè)網(wǎng)站建設(shè)是實(shí)施中小企業(yè)信息化的重要組成部分，推動(dòng)中小企業(yè)信息化是走新型產(chǎn)業(yè)道路的必要服務(wù)，無論是中小企業(yè)還是商品網(wǎng)絡(luò)是適應(yīng)新時(shí)代企業(yè)管理的明智選擇。中小企業(yè)網(wǎng)站建設(shè)是為人民群眾提供一個(gè)網(wǎng)上宣傳窗口，突破口，也是實(shí)現(xiàn)信息化的一個(gè)途徑。到目前為止，中小企業(yè)基本上都建立了自己的網(wǎng)站，但仍然存在部分中小企業(yè)還沒有意識到營銷型網(wǎng)站建設(shè)的重要性，本文分析了網(wǎng)站建設(shè)存在的問題及對策已建中小企業(yè)網(wǎng)站： 1.網(wǎng)站信息不更新或不及時(shí)更新時(shí)間

網(wǎng)站信息不更新、更新不及時(shí)

很多中小企業(yè)的網(wǎng)站，剛發(fā)布的時(shí)候就是這個(gè)樣子，時(shí)間長了還是這個(gè)樣子。一些聯(lián)系信息已更改且未更新。有些人可能不太方便聯(lián)系你，他們一般會求助于你的競爭對手。與它一起工作。由于中小企業(yè)信息量小，網(wǎng)站的后期維護(hù)并不太復(fù)雜。基本上幾天就能更新，包括行業(yè)新聞、企業(yè)新聞、產(chǎn)品促銷等信息的更新。相關(guān)行業(yè)網(wǎng)站可直接轉(zhuǎn)載行業(yè)新聞。企業(yè)新聞不需要什么文采，如實(shí)記錄詳細(xì)情況即可。商品展示頁盡量對商品進(jìn)行詳細(xì)的說明，細(xì)心，基本能看懂說明。了解。時(shí)機(jī)成熟的時(shí)候可以做相應(yīng)的題材，比如月餅公司，中秋節(jié)的時(shí)候可以做相關(guān)的題材，在銷售市場進(jìn)行一些廣告宣傳，對產(chǎn)品的銷售有很大的幫助。產(chǎn)品。

很多中小企業(yè)的網(wǎng)站是哪樣的，很久了還是什么的，換了一些聯(lián)系方式，沒有更新，有的想和你取得聯(lián)系恐怕不太方便，一般都會轉(zhuǎn)你的競爭與合作。中小企業(yè)因?yàn)樾畔⒘可?，網(wǎng)站維護(hù)也不是太復(fù)雜，基本上幾天更新一次，就可以了，包括行業(yè)新聞、企業(yè)新聞、產(chǎn)品推廣等信息更新。行業(yè)新聞直接到相關(guān)行業(yè)網(wǎng)站轉(zhuǎn)載，b

usiness news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.

二、服務(wù)單一，沒有做到與的簡單互動(dòng)
A single service, do not interact with the simple

中小企業(yè)要在產(chǎn)品或服務(wù)展示上下點(diǎn)功夫，網(wǎng)站給瀏覽者的第一印象就是明確的，我們是做什么的，哪些產(chǎn)品或服務(wù)是我們的優(yōu)勢，需要我們的產(chǎn)品怎么快速聯(lián)系到我們，不要讓瀏覽者摸不著頭腦，這就需要在網(wǎng)站建設(shè)的時(shí)候就需要把欄目版塊設(shè)立的合理些，給瀏覽者良好的用戶體驗(yàn)。一般都設(shè)有這樣的版塊，簡介，產(chǎn)品展示，聯(lián)系我們，在線留言，企業(yè)新聞，特色內(nèi)容等，對內(nèi)容進(jìn)行充實(shí)，整體架構(gòu)完成。同時(shí)可能根據(jù)瀏覽者的反饋及相關(guān)人員的建議進(jìn)行適當(dāng)?shù)男薷?，做到為著想?br> Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.

三、推廣的力度不夠
Promotion is not enough

有的企業(yè)甚至自己內(nèi)部的人都不知道網(wǎng)站的地址，更有甚者，有一次我發(fā)現(xiàn)一個(gè)在產(chǎn)品的宣傳資料上打的網(wǎng)址是錯(cuò)誤的，而且錯(cuò)誤的時(shí)間已經(jīng)很久，卻依然沒有更正過來。網(wǎng)址是企業(yè)在網(wǎng)上的商標(biāo)，企業(yè)在做名片、產(chǎn)品手冊等宣傳資料時(shí)一定要打上自己的網(wǎng)址，同時(shí)要配合線上線下各種渠道的推廣，包括現(xiàn)在流行的企業(yè)博客推廣、在參加或組織行業(yè)活動(dòng)時(shí)注意著重推廣等等。發(fā)表一些有質(zhì)量行業(yè)軟文，這一點(diǎn)大家可以集思廣益，對這個(gè)行業(yè)的了解，應(yīng)該能寫出這樣的軟文擴(kuò)大影響力。
Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.

四、沒有適量的資金投入，沒有人員來專門維護(hù)
No amount of funds, no people to special maintenance

其實(shí)中小企業(yè)網(wǎng)站建設(shè)及維護(hù)投入不會很多，包括電腦等設(shè)備，人員工資等投入，一般情況一兩個(gè)人專門進(jìn)行維護(hù)就夠了，他們的主要是網(wǎng)站的推廣及服務(wù)，網(wǎng)站技術(shù)相關(guān)的問題可以由制作網(wǎng)站的網(wǎng)絡(luò)協(xié)助解決，小部分力量開拓網(wǎng)上市場，可以挖掘網(wǎng)上的潛在，同時(shí)增加了企業(yè)形象的宣傳等，而這些價(jià)值是遠(yuǎn)遠(yuǎn)超過原先的資金投入的?，F(xiàn)在也有些中小企業(yè)做的比較好，配備專門的人員開展網(wǎng)上銷售，有一個(gè)朋友的就是這樣，他們主要做某產(chǎn)品的招商，由于重視網(wǎng)上招商，網(wǎng)站推廣的力度大，網(wǎng)上的帶來利潤還是相當(dāng)可觀的，這就是一個(gè)好的例子。
In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.

重點(diǎn)注意：
The focus of attention:

網(wǎng)站建設(shè)的投入也是更好的幫助企業(yè)拓展網(wǎng)上市場，同時(shí)宣傳了企業(yè)形象進(jìn)而提高了品牌的知名度，而這些都是為中小企業(yè)發(fā)展提供了動(dòng)力，國家大力宣傳中小企業(yè)信息化建設(shè)，目的也是激活中小企業(yè)的管理思維，讓傳統(tǒng)市場與網(wǎng)上市場相結(jié)合提高中小企業(yè)的經(jīng)濟(jì)效益。
Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.

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