如何建立外貿(mào)營(yíng)銷網(wǎng)站

外貿(mào)營(yíng)銷網(wǎng)站建設(shè)

如今，中國(guó)入世勢(shì)頭正勁，許多人加入了外貿(mào)的行列。那么，搭建外貿(mào)營(yíng)銷網(wǎng)站的能力就受到了大家的一致關(guān)注。下面vaneon就為您解析外貿(mào)網(wǎng)站建設(shè)的9大技巧：

如今，中國(guó)WTO發(fā)展迅速，很多人加入了外貿(mào)行列，外貿(mào)營(yíng)銷型網(wǎng)站建設(shè)能力受到一致關(guān)注，以下vaneon分析外貿(mào)網(wǎng)站9大秘訣，助你提高企業(yè)競(jìng)爭(zhēng)力

樹立企業(yè)形象，展示或提高企業(yè)競(jìng)爭(zhēng)力

互聯(lián)網(wǎng)最初的作用是展示企業(yè)形象，就像各種傳統(tǒng)媒體發(fā)布的企業(yè)形象宣傳廣告一樣。互聯(lián)網(wǎng)推廣的不同之處在于成本低、有效時(shí)間長(zhǎng)、速度快、更新方便。仔細(xì)考慮你的競(jìng)爭(zhēng)優(yōu)勢(shì)在哪里，比如公司有沒有獲獎(jiǎng)，產(chǎn)品的突出優(yōu)勢(shì)，客服的優(yōu)勢(shì)等等，認(rèn)真對(duì)待這項(xiàng)工作，多準(zhǔn)備相關(guān)材料，了解訪客為什么會(huì)來(lái)你的站點(diǎn)而不是轉(zhuǎn)到競(jìng)爭(zhēng)對(duì)手的站點(diǎn)。這時(shí)候你應(yīng)該對(duì)競(jìng)爭(zhēng)對(duì)手的網(wǎng)站進(jìn)行更詳細(xì)的分析，看他們提供什么樣的內(nèi)容，目標(biāo)受眾和我們的有什么不同等等，通過這樣的分析，你可以更清楚自己的自己的長(zhǎng)處和短處，從而揚(yáng)長(zhǎng)避短。事實(shí)上，對(duì)競(jìng)爭(zhēng)對(duì)手站點(diǎn)的分析應(yīng)該貫穿于整個(gè)企業(yè)站點(diǎn)的建設(shè)過程，通過綜合分析吸取其優(yōu)點(diǎn)，避免其缺點(diǎn)。因此，僅僅考慮“我的品牌和競(jìng)爭(zhēng)對(duì)手的區(qū)別”已經(jīng)不夠了，你還必須問自己：“我的網(wǎng)站和競(jìng)爭(zhēng)對(duì)手的區(qū)別是什么？”盡量收集有關(guān)公司的相關(guān)信息，放到網(wǎng)上，可以無(wú)形中塑造企業(yè)形象，提高企業(yè)知名度，一定會(huì)為你贏得更多的客戶和潛在客戶。

互聯(lián)網(wǎng)的初級(jí)功能是展示企業(yè)形象，就像利用各種傳統(tǒng)媒體發(fā)布企業(yè)形象廣告，網(wǎng)絡(luò)推廣成本低，有效時(shí)間長(zhǎng)，速度快，更新方便，慎重考慮你的競(jìng)爭(zhēng)力，這樣至于企業(yè)有沒有得到什么獎(jiǎng)勵(lì)，產(chǎn)品優(yōu)勢(shì)，客戶服務(wù)優(yōu)勢(shì)等等，認(rèn)真對(duì)待工作，準(zhǔn)備一些相關(guān)的資料，了解為什么訪問者到你的網(wǎng)站而不是你的競(jìng)爭(zhēng)對(duì)手的網(wǎng)站，這個(gè)時(shí)候，競(jìng)爭(zhēng)對(duì)手網(wǎng)站要仔細(xì)分析，看看他們提供了什么樣的內(nèi)容，根據(jù)訪問的對(duì)象有什么不同等等，通過這樣的分析，我們可以更加了解他們的優(yōu)缺點(diǎn)，從而有所作為。事實(shí)上，對(duì)網(wǎng)站建設(shè)的競(jìng)爭(zhēng)分析應(yīng)該貫穿于企業(yè)網(wǎng)站建設(shè)的全過程，通過綜合分析，取長(zhǎng)補(bǔ)短。因此，只考慮'我的品牌和競(jìng)爭(zhēng)對(duì)手oug更長(zhǎng)的差異en'是不行的

h, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you.

2、增進(jìn)與客戶的溝通
Enhance the communication with customers

客戶對(duì)公司產(chǎn)品的意見，對(duì)公司的建議，您可以即時(shí)得到并迅速反應(yīng)，然后通過網(wǎng)站再反饋給客戶。這是公司與客戶交流的橋梁。準(zhǔn)備一些日常需要客戶填寫信息的表格，將它變成電子表格并發(fā)布到網(wǎng)上，并通過一些列促銷活動(dòng)，收集大量客戶信息，組建自己的潛在客戶信息庫(kù)，并在網(wǎng)上或網(wǎng)下追蹤，一定會(huì)挖掘出許多新客戶。
Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers.

3、加強(qiáng)客戶服務(wù)
Strengthen customer service

客戶服務(wù)的重要性已經(jīng)為眾多企業(yè)認(rèn)識(shí)到，網(wǎng)絡(luò)推廣目前市場(chǎng)競(jìng)爭(zhēng)的激烈性導(dǎo)致產(chǎn)品的差異迅速縮小，既而售前、售后服務(wù)的個(gè)性化日益突出，各大企業(yè)都在著力加強(qiáng)這方面的宣傳力度，網(wǎng)站是一個(gè)交互性極強(qiáng)、反應(yīng)迅速的媒體，通過網(wǎng)站搜集消費(fèi)者的信息及反饋，有助于加強(qiáng)客戶服務(wù)的質(zhì)量，從而為企業(yè)贏得更多的客戶，創(chuàng)造更多的效益。如果您的企業(yè)側(cè)重服務(wù)，或許，您應(yīng)該根據(jù)自己企業(yè)的特點(diǎn)為自己的服務(wù)定義一種網(wǎng)絡(luò)營(yíng)銷風(fēng)格，并在網(wǎng)站建設(shè)中努力營(yíng)造這種風(fēng)格，而且，如果您確實(shí)能夠做到保障客戶的利益，好好整理一下這方面的資料，將各種措施展示出來(lái)，它會(huì)給顧客在互聯(lián)網(wǎng)這個(gè)虛擬的空間留下一個(gè)好印象。
Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on service, perhaps, you should according to the characteristics of their companies for their service define a network marketing style, and in the construction site to create this kind of style, but, if you really can do to protect the interests of customers, to clean up the data, display the various measures, it will give the customer a good impression in the Internet this virtual space.

4、發(fā)布信息
Release information

組建企業(yè)營(yíng)銷網(wǎng)站，可以把企業(yè)信息和產(chǎn)品信息推到網(wǎng)上，以獲取更多的貿(mào)易機(jī)會(huì)和市場(chǎng)競(jìng)爭(zhēng)力，這是企業(yè)走近電子商務(wù)的第一步。您在籌集資料及以后的維護(hù)中要注意，這是一個(gè)增加企業(yè)營(yíng)銷渠道的方式。您可以利用Internet最省錢、最有效地向外界提供企業(yè)的相關(guān)信息，以服務(wù)顧客。通過Internet，及時(shí)提供企業(yè)的最新消息，如新產(chǎn)品開發(fā)、股票價(jià)格、經(jīng)營(yíng)情形等。您還可以將Internet作為銷售輔助工具，隨時(shí)隨地給處于第一線的銷售人員提供各種即時(shí)性的企業(yè)信息，以支援銷售活動(dòng)并與銷售人員隨時(shí)保持溝通聯(lián)系，降低市場(chǎng)失誤，避免市場(chǎng)損失。
Form the enterprise marketing site, can put the enterprise information and product information to online, in order to obtain more trade opportunities and market competitiveness, which is the first step to electronic commerce enterprise. You should pay attention to raise material and later in the maintenance, this is a way to increase the enterprise marketing channel. You can use the Internet to save money, the most efficient provision of business information to the outside world, to serve the customer. Through the Internet, provide the latest news of the enterprise, such as new product development, the stock price, management etc.. You can also use Internet as a sales tool, whenever and wherever possible in the first line of the sales staff to provide all kinds of real-time enterprise information, to support the sales activities and sales people keep communication, reduce the market failure, to avoid loss of market.

另外，在收集企業(yè)信息時(shí)要確定您的目標(biāo)訪問者，要清楚別人訪問您的站點(diǎn)的理由，也就是要考慮這些目標(biāo)訪問者的需求問題，只有有針對(duì)性地提供網(wǎng)站信息內(nèi)容，才能更好地吸引訪問者。如果訪問者關(guān)心售后服務(wù)甚于產(chǎn)品價(jià)格時(shí)，網(wǎng)站上就應(yīng)該更多強(qiáng)調(diào)售后服務(wù)的內(nèi)容。
In addition, in the collection of enterprise information to determine your target visitors, to know others visit your site of reason, also is to consider these goals the visitor's needs, only to provide targeted website information content, can better attract visitors. If the visitors about customer service service than the product price, the site should be more emphasis on customer service service content.

5、提高工作提高效率
Improve work efficiency

互聯(lián)網(wǎng)最大的優(yōu)勢(shì)就是可以一天24小時(shí)為您和您的客戶服務(wù)，網(wǎng)絡(luò)推廣我們?cè)诠ぷ鞴ぷ鬟^程中，經(jīng)常會(huì)遇到客戶提出的各種問題，而其中，有很多是重復(fù)的，因此，您可以將客戶最常關(guān)心的問題在網(wǎng)站上匯總，并給出答案，也就是我們常說的ＦＡＱ，而不必再為重復(fù)答復(fù)這些問題而苦惱，從而使您的工作更具效率。
The advantage of the Internet is the biggest 24 hours for you and your customer service one day, network promotion we work in the work process, often encounter various problems, proposed by the customer and among them, there are many repeat customers, therefore, you will most often concerned about summary on the web, and give the answer, is what we often say that the FAQ, rather than having to repeat to answer these questions and distress, so as to make your work more efficient.

6、刺激需求
Stimulate demand

什么是“刺激需求”？簡(jiǎn)單地說就是面對(duì)社會(huì)財(cái)富極大豐富的當(dāng)今社會(huì)，存在著龐大的潛在需求，但顧客往往意識(shí)不到自己的需求是什么，而是在對(duì)各種商品信息的瀏覽過程中，潛在需求被以某種形式激發(fā)，再形成消費(fèi)?，F(xiàn)代廣告及市場(chǎng)營(yíng)銷的一大課題也是如何激發(fā)、釋放這種潛在需求。在網(wǎng)站營(yíng)銷方面，我們一樣可以利用網(wǎng)絡(luò)的優(yōu)勢(shì)，其中的關(guān)鍵是在相關(guān)信息資源的資料方面多下功夫，給瀏覽者一個(gè)增進(jìn)各方面相關(guān)知識(shí)的空間，并合理地將產(chǎn)品信息結(jié)合在其它信息之中，從而巧妙地刺激瀏覽者的潛在需求。
What is the "demand"? Simple to say today's society is facing the social wealth, there is a huge potential demand, but customers are often unaware of what is your own needs, but in the process of various commodity information, the potential demand is excited in some form, then the formation of consumption. A major topic in the modern advertising and marketing is how to stimulate, release the potential demand. In web marketing, we can use the advantage of network, which is the key in the aspects of resource related information more efforts, to visit a enhance the knowledge space, and reasonably the product information is combined with other information, the potential demand and thus subtly stimulate visitors.

7、展示產(chǎn)品或技術(shù)優(yōu)勢(shì)
Display products or technical advantage

在目前競(jìng)爭(zhēng)激烈的市場(chǎng)中，除非一個(gè)大型公司具有技術(shù)壟斷或產(chǎn)品生產(chǎn)優(yōu)勢(shì)，一般的中、小型公司可能很難挖掘這方面的優(yōu)勢(shì)，不要緊，互聯(lián)網(wǎng)最大的特點(diǎn)就是她的開放性和跨地域性，開放性決定了互聯(lián)網(wǎng)信息的共享，這一特點(diǎn)為中小企業(yè)贏得了與大企業(yè)相抗衡的可能性：通過互聯(lián)網(wǎng)的信息資源共享，中小企業(yè)可以獲得對(duì)現(xiàn)代企業(yè)至關(guān)重要而又以常規(guī)方式無(wú)力收集的市場(chǎng)信息；跨地域性使企業(yè)營(yíng)銷突破了傳統(tǒng)市場(chǎng)的地域限制，企業(yè)的發(fā)展方向和市場(chǎng)規(guī)模，因此，“互聯(lián)網(wǎng)使中小企業(yè)得以與大企業(yè)在同一起跑線上競(jìng)技”。
In the current competitive market, unless a Large Firm has advantage in production technology monopoly or products, in general, small companies may be difficult to tap this advantage, it does not matter, the characteristics of the Internet is the biggest her openness and cross regional, open decides the sharing of Internet information, the characteristics of to win the possibility to contend with the big business for small and medium enterprises: through the sharing of information resources of the Internet, small and medium-sized enterprises can be obtained for the modern enterprise critical and conventionally unable to collect market information; trans regional enterprise marketing broke the geographical restrictions of the traditional market, the development direction and the size of the market, enterprises therefore, "Internet the small and medium-sized enterprises to large enterprises in the same starting line competition".

8、為買家服務(wù)
Services for buyers

“先付出，再索取”，這是網(wǎng)絡(luò)行銷的一個(gè)很實(shí)用的方法，面對(duì)不計(jì)其數(shù)的企業(yè)網(wǎng)站，如果你不為消費(fèi)者提供任何利益，消費(fèi)者是不會(huì)想到你的。這就是為什么我在本文開始強(qiáng)調(diào)“為顧客帶來(lái)什么利益”的原因，準(zhǔn)備一切有利于消費(fèi)者的資料，籌劃各種有利于消費(fèi)者的活動(dòng)，通過網(wǎng)站進(jìn)行宣傳，同時(shí)配合網(wǎng)下運(yùn)作，比如：可以在網(wǎng)站發(fā)布后配合網(wǎng)下舉行促銷活動(dòng)，總之，記住，多為你的客戶或消費(fèi)者提供好處。
"First pay, and then claim", this is a very practical method of network marketing, in the face of too many to count enterprise website, if you do not provide any benefits to consumers, consumers are not thinking of you. This is why I at the beginning of this emphasis on "what are the benefits for customers", prepare all in favor of consumer data, planning various consumer friendly activities, publicity through the website, at the same time with the network operation, such as: can be published on the website with the promotional activities, net anyway, remember, provide the benefits for your customers or consumers.

9、推銷新產(chǎn)品
Promoting new products

Internet是與顧客溝通的重要工具，同時(shí)也是推銷新產(chǎn)品的重要渠道。通過Internet可以從各方面介紹被推銷的新產(chǎn)品。測(cè)試新產(chǎn)品市場(chǎng)反應(yīng)，并得到即時(shí)的反饋。在商業(yè)活動(dòng)中一張照片可以勝過千言萬(wàn)語(yǔ)，可以通過提供企業(yè)照片、音及圖片檔案等多媒體信息來(lái)服務(wù)顧客。
Internet is an important tool of communication with customers, and it's an important way to promote the new product. Through the Internet can introduce new products to be sold in all respects. Test new products market reaction, and get immediate feedback. In business activity, a photograph can be better than thousands and thousands of words, can provide enterprises photos, sound and images and other multimedia information to customer service.
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