如何從頭到尾學(xué)習(xí)SEO
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說(shuō)起中國(guó)的SEO網(wǎng)站優(yōu)化,不得不從百度說(shuō)起。百度由李彥宏和徐勇于2000年1月共同創(chuàng)立,百度成立至今僅10余年。 10年后的今天,百度已經(jīng)成為全球最大的中文搜索引擎。只要是網(wǎng)友,誰(shuí)都知道??纯窗俣染椭?,百度的廣告詞已經(jīng)深入人心。百度在過(guò)去10年不斷成長(zhǎng)和轉(zhuǎn)型,越來(lái)越人性化。但是這些都得感謝中國(guó)的SEOER們,他們?yōu)樗阉饕嫣峁┫嚓P(guān)的檢索信息。百度不斷制定和改進(jìn)算法,為互聯(lián)網(wǎng)用戶提供最需要的內(nèi)容。一句話,百度和SEOER并存,沒(méi)有百度(當(dāng)然這也可以是其他搜索引擎,但是百度在國(guó)內(nèi)用戶多,這里只說(shuō)百度)就沒(méi)有SEOER,也就沒(méi)有SEOER .今天沒(méi)有百度。 SEOER的價(jià)值觀體現(xiàn)出來(lái)了!

在中國(guó)關(guān)于SEO網(wǎng)站優(yōu)化也是從百度來(lái)講的。百度于2000年1月由李彥宏、徐勇兩人共同創(chuàng)立,百度成立僅10年。 10年后的今天,百度已經(jīng)成為全球最大的中文搜索引擎,只要有網(wǎng)友知道,百度搜索,你就會(huì)看到,他發(fā)現(xiàn)學(xué)位廣告已經(jīng)深入人心。百度在這10年的不斷成長(zhǎng)和轉(zhuǎn)型中,已經(jīng)越來(lái)越人性化。不過(guò)這些都得感謝中國(guó)SEOER,是他們提供了搜索引擎相關(guān)的信息檢索,百度通過(guò)不斷開發(fā)和改進(jìn)算法,向用戶提供大多數(shù)用戶想要的內(nèi)容。一句話,百度和SEOER并存,沒(méi)有百度(當(dāng)然可能還有其他搜索引擎,但是在中國(guó)百度用戶多,所以我只說(shuō)百度)就沒(méi)有SEOER,沒(méi)有SEOER也沒(méi)有今天的百度。 SEOER價(jià)值觀展現(xiàn)!

那么SEOER在中國(guó)的生存狀況如何呢?我們都知道互聯(lián)網(wǎng)在中國(guó)是一個(gè)新興行業(yè),這些人理應(yīng)賺的盆滿缽滿,但事實(shí)并非如此。據(jù)調(diào)查統(tǒng)計(jì),中國(guó)SEO的平均工資只有800元!中國(guó)SEOER的現(xiàn)狀可想而知。

那么中文SEOER是如何生活的呢?眾所周知,互聯(lián)網(wǎng)屬于中國(guó)的新興產(chǎn)業(yè),這些收入應(yīng)該不便宜,但事實(shí)并非如此。調(diào)查統(tǒng)計(jì),中國(guó)從事SEO的平均工資居然只有800元!可想而知中國(guó)SEOER的處境。

大家都喜歡吐槽,說(shuō)SEOER是個(gè)辛苦的行業(yè),工資低,工作量大,每天都是重復(fù)的事情,但是你有沒(méi)有想過(guò)你今天的收入跟你的SEO思維有關(guān)?業(yè)內(nèi)有一句很流行的話,內(nèi)容為王,外鏈為王。我喜歡在一些B2B和B2C平臺(tái)上發(fā)一些垃圾郵件。你有沒(méi)有想過(guò),在你發(fā)這條消息之前,你的競(jìng)爭(zhēng)對(duì)手已經(jīng)發(fā)了無(wú)數(shù)次了。你再發(fā)一次有意義嗎?為什么百度會(huì)喜歡你的內(nèi)容?人人都知道百度喜歡原創(chuàng),為什么還要做一些極其愚蠢的事情?

大家都喜歡吐槽,說(shuō)SEOER是個(gè)苦逼的行業(yè),工資低,工作量大,天天做同樣的事情,可是你有沒(méi)有想過(guò)你今天的收入是跟你的SEO相關(guān)的?業(yè)界很流行的詞組、內(nèi)容

is king, the chain for the emperor, this is nonsense, misleading numerous SEOER, the chain for the emperor, you work every day thing is crazy hair the chain, especially now enterprise stand, like in B2B, B2C platform to send some garbage information, you there is no thought before this message in your competitors have in it had countless times, you again hair and meaning? Baidu will what love your content? We all know that Baidu like original, why do you still do some stupid things?

SEO營(yíng)銷型網(wǎng)站建設(shè)需要?jiǎng)?chuàng)新。不要去做那些重復(fù)的、沒(méi)有意義的事情,一件有創(chuàng)新的事情可能會(huì)讓你成為行業(yè)的領(lǐng)頭羊。但你創(chuàng)新的過(guò)程當(dāng)然是很痛苦的,因?yàn)槟阋淌芄陋?dú),這也可以稱為黎明前的黑暗了吧。大家都知道百度官方加大了新聞?lì)悆?nèi)容的處罰力度。如果你是一個(gè)企業(yè)站,當(dāng)然企業(yè)站是賣產(chǎn)品的,如果你停留在以前的思想,每天對(duì)你的企業(yè)站進(jìn)行更新垃圾新聞,會(huì)加大百度對(duì)你的網(wǎng)站建設(shè)的信任和處罰。如果你還愚蠢地認(rèn)為競(jìng)爭(zhēng)對(duì)手是這么做的,你也這么做,那么可以肯定地告訴你:你已經(jīng)OUT了。
SEO marketing type website construction need innovation. Don't do those repeated, meaningless things, an innovative things may make you become the industry leader. But your innovation of course is very painful, because you have to endure loneliness, this can also be called the darkness before the dawn. We all know that Baidu official penalties for news content. If you are a enterprise stand, of course the enterprise station is selling a product, if you stay in the previous thoughts, every day of your enterprise stand update garbage news, will increase the baidu on your web site building trust and penalties. If you are foolish enough to think that competitors do, you do so, you can be sure to tell you: you have OUT.

SEO需要有前瞻性,SEO更需具有與時(shí)俱進(jìn)的眼光。
SEO needs to be forward-looking, SEO needs with the times of the vision.

走進(jìn)醫(yī)療行業(yè),到處都是戰(zhàn)火紛飛!彼此的競(jìng)爭(zhēng)已經(jīng)日趨白熱化!無(wú)論是影視廣告,還是網(wǎng)絡(luò)營(yíng)銷,到處都是讓人云里霧里的廣告宣傳!無(wú)可厚非,這是目前醫(yī)療行業(yè)最主流的營(yíng)銷手段!醫(yī)療的競(jìng)爭(zhēng),來(lái)源于民營(yíng)企業(yè)。但是,隨著醫(yī)療廣告在影視方面禁止刊播的呼聲越來(lái)越高,生存的空間也越來(lái)越??!如何從這樣的危機(jī)殺出一條血路呢?
In medical industry, everywhere in the flames of war! Each competition has become increasingly intense! Whether it is television advertising, or network marketing, everywhere is to let a person by advertising! No ground for blame, it's marketing the most mainstream medical industry at present! Medical competition, comes from the private enterprise. However, with the development of medical advertising is banned in the video broadcast more and more, also more and more small living space! How to carve out a way out of this crisis?

有遠(yuǎn)見有實(shí)力的醫(yī)療集團(tuán)BOSS,把目光到聚焦到網(wǎng)絡(luò)營(yíng)銷這個(gè)重點(diǎn)的地方!無(wú)可厚非,現(xiàn)在民營(yíng)醫(yī)院大部門靠網(wǎng)絡(luò)獲得有效價(jià)值數(shù)據(jù)!這些數(shù)據(jù),包括展示率,點(diǎn)擊率,轉(zhuǎn)化率,到院量?;谑袌?chǎng)化與社會(huì)化的加速性,網(wǎng)絡(luò)的關(guān)注度成為追求有價(jià)值的信息,這種價(jià)值是什么呢?或許就是對(duì)你企業(yè)品牌的認(rèn)可,產(chǎn)品服務(wù)的喜歡,或者是你宣傳內(nèi)容的欣賞。這就必須站在醫(yī)療影像的戰(zhàn)略角度來(lái)思考,接下來(lái)如如何去執(zhí)行!或者通過(guò)什么方式去執(zhí)行獲得這樣的效果。
Vision has the strength of medical group BOSS, look to the focus to the network marketing is the key! No ground for blame, now private hospital departments rely on the network to obtain the effective value of data! These data, including the show rate, click rate, conversion rate, to the amount of. Acceleration of marketization and socialization based, the attention of the network become the pursuit of valuable information, what is the value? Perhaps for you the enterprise brand recognition, like product service, or are you propaganda appreciation. This must be the strategic standing on the point of view of medical images to think, such as how to execute the next! Or by what to get this effect.

任何行業(yè)有品牌嗎?換一句說(shuō):醫(yī)療行業(yè)要樹立品牌嗎?無(wú)可厚非,這都是需要去經(jīng)營(yíng)的。品牌不是喊出來(lái)的,而是做出來(lái)的。品牌的獨(dú)特性不是造出來(lái)的,而是老百姓感覺(jué)到。最起碼是讓患者自己能夠親身體會(huì)到這所醫(yī)院的品牌價(jià)值觀念。有品牌還是不足的,沒(méi)有特色就沒(méi)有吸引力,與老百姓關(guān)系最密切的特色只有兩個(gè),一是??铺厣?,二是服務(wù)特色,兩者相輔相成。要打造??铺厣?,必須引進(jìn)或培養(yǎng)專家,在技術(shù)、藝術(shù)、包裝、知名度等因素上進(jìn)行培養(yǎng),包裝、宣傳一個(gè)專家有時(shí)就可以造就一個(gè)品牌科室或一個(gè)品牌醫(yī)院。
Any industry brand? In other words: medical industry should establish a brand? No ground for blame, this is the need to operate. Brand is not out, but to do it. The uniqueness of the brand is not made up, but old people feel. At least let a patient can experience to the brand value of this hospital. The brand is still insufficient, does not have the characteristic is not attractive, the most close relations with the people of the characteristics of only two, one is the professional characteristics, two service characteristics, the two complement each other. To build college characteristics, must introduce or develop experts, training in technology, art, packaging, visibility and so on, packaging, publicity and an expert can sometimes make a brand department or a brand hospital.

言歸正傳,無(wú)論是品牌還是特色,都不可營(yíng)銷!我們要要推銷我們的服務(wù),必須先推銷我們自己;要推銷我們的醫(yī)院,要先推銷醫(yī)院的服務(wù)理念。必須依靠媒介的力量!軟文營(yíng)銷就是目前最流行和最重要的方式之一,借助新聞門戶的權(quán)威性、較高公信力,提升醫(yī)院品牌信任度,獲得永久性新聞門戶網(wǎng)站外鏈,提升網(wǎng)站SEO效果,更重要的就是把自己的品牌與特色展現(xiàn)在所以人的面前!
Hark back to the subject, regardless of brand or characteristics, can not be marketing! We want to sell our services, you must first sell ourselves; to promote the sale of our hospital, to promote the hospital service concept. We must rely on the power of the medium! One of the soft Wen marketing is currently the most popular and the most important way, by means of news portal authority, high credibility, improve hospital brand trust, to obtain permanent news portal site outside the chain, enhance the site SEO effect, more important is the brand and characteristics of their own to show in front of everyone's!

目前我國(guó)的互聯(lián)網(wǎng)發(fā)展趨勢(shì)看,軟文營(yíng)銷已經(jīng)融入企業(yè)的整體經(jīng)營(yíng)體系中,使網(wǎng)絡(luò)與醫(yī)院之間有親密的接觸,這樣才能發(fā)揮網(wǎng)絡(luò)及網(wǎng)絡(luò)營(yíng)銷的商業(yè)潛力,才能真正的幫助那些民營(yíng)企業(yè)徹底的成功轉(zhuǎn)變。
At present, the trend of development of the Internet in China, marketing has been integrated into the overall management system of enterprises, which have intimate contact between the network and the hospital, so as to play the network and the network marketing business potential, can really help those private enterprises completely successful transformation.

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